Sammy Hagar Named Tourism Ambassador To Los Cabos, Mexico – BLABBERMOUTH.NET

Yesterday, January 5, 2022, legendary Rock And Roll Hall Of Fame musician and longtime Los Cabos resident and business owner Sammy Hagar was awarded the accreditation of honorary ambassador of Los Cabos, Mexico. Hagar was honored with the municipality’s first Medal Of Honor during an award ceremony that was presided over by secretary of tourism, economics and sustainability in Baja California Sur Maribel Collins, municipal president of Los Cabos Oscar Leggs Castro, senator of the Mexican Republic Lucía Trasviña and director of tourism Donna Jeffries, at Plaza Mijares in San Jose del Cabo.

Hagar is the first recipient of the honor, which was created with the vision of distinguishing those individuals who have contributed to the development and promotion of Los Cabos and the economic growth of México in a remarkable and extraordinary way. In his role as tourism ambassador, Hagar will represent and promote the brand of Los Cabos internationally, using his influence to share and strengthen the experience of visiting and doing business in Los Cabos.

“In recognition of Mr. Hagar‘s incredible commitment to Los Cabos and our new partnership, we are thrilled to honor him with this unprecedented role in championing Los Cabos as a prestigious travel and business destination,” said Leggs Castro. “Mr. Hagar has long been the unofficial ambassador to Los Cabos and through this designation we look forward to strengthening our tourism brand by leveraging his national and global appeal to promote Los Cabos throughout the world. We are thrilled that Mr. Hagar will continue to bring his incredible network of friends in music, entertainment and business to Los Cabos.”

“Sammy Hagar has lived in Los Cabos since the last century and his contributions to our economy are immeasurable,” added Jeffries. “His pioneering vision to create and invest in Mexican businesses, including Cabo Wabo Cantina, Cabo Wabo Tequila and Santo Tequila, have created countless local jobs and have enhanced Los Cabos’ visibility as a travel destination. Mr. Hagar has been there for our community through good times as well as when we have faced immense challenges like hurricanes and a pandemic, and his unwavering dedication to promoting his brands worldwide, and by extension Los Cabos, have been nothing short of extraordinary.”

In the early ’80s, Hagar fell in love with a sleepy Mexican fishing village at the tip of Baja. With only one real hotel, no phones, no television, and only dirt roads, it would have taken more than a crystal ball to foresee Cabo San Lucas’ future as a top vacation destination and the center of the celebrity …….

Source: https://www.blabbermouth.net/news/sammy-hagar-named-tourism-ambassador-to-los-cabos-mexico/